Elements and Performance Criteria
- Establish overall exhibition scope and format.
- Establish and manage exhibition layouts and floor plans.
- Assess the physical characteristics of the exhibition space in relation to its capacity to meet requirements.
- Assess safety, risk and environmental issues that may impact on exhibition layouts.
- Establish criteria for the allocation of space according to exhibition objectives and in consultation with stakeholders.
- Allocate space according to agreed criteria.
- Identify, negotiate and resolve any conflicting demands for exhibition space according to agreed criteria.
- Organise development of accurate and complete floor plans based on agreed layouts and criteria.
- Establish and manage format for buyer and seller interaction.
- Determine most appropriate format for buyer and seller interaction based on analysis of exhibition objectives, operational constraints and consultation with key stakeholders.
- Establish and monitor procedures and systems for one-to-one appointment scheduling when required.
- Generate and distribute reports and schedules of interaction to buyers and sellers.
- Recruit and manage exhibitors.
- Develop clear, concise and professional exhibitor prospectus, including full breakdown of costs, benefits and other relevant exhibitor information.
- Distribute and present exhibitor prospectus according to agreed targets and marketing plan.
- Undertake follow-up promotion and negotiation as required to ensure maximum take-up of space and profitability of the exhibition.
- Execute exhibitor contracts and agreements to include full details of commitments made by both parties.
- Provide or organise exhibitor support services.
- Develop and distribute accurate and complete exhibitor kits at appropriate time prior to exhibition.
- Provide or organise exhibitor operational support, including briefings and debriefings according to agreements.
- Minimise use of printed materials and maximise electronic transmission of all exhibitor and exhibition documents to reduce negative environmental impacts.
- Evaluate exhibition operations.